5 ways to promote your podcast on LinkedIn

Promoting your podcast can sometimes feel like shouting into the void — especially when you’re trying to stand out in a sea of content. But have you thought about LinkedIn? It’s a powerful platform for reaching professionals, industry insiders, and like-minded people who are genuinely interested in what you have to say.

In this article, we will walk you through five practical ways to promote your podcast on LinkedIn. Each step is designed to help you connect with your audience without feeling salesy or spammy. Sounds good? Let’s dive in!

1. Repurpose podcast into LinkedIn posts 

Have you ever felt like your podcast episodes deserve more attention? Here’s the thing: not everyone has time to listen to a full episode. That’s why repurposing your content into bite-sized LinkedIn posts can be a game-changer.

How Does It Work?

You can use tools like ContentRadar to quickly turn your podcast episodes into engaging posts. With just a few clicks, you can extract key moments, quotes, or highlights from your audio and share them on LinkedIn.

Step-by-Step: How to Repurpose with ContentRadar

1. Paste your podcast URL: The tool scans it to find standout moments.

2. Select a post format: Want to create a text post or a carousel? ContentRadar gives you options.

   • For example, you could create a LinkedIn carousel titled “5 Takeaways from My Latest Podcast Episode on [Topic].”

3. Post and engage: Schedule your post for optimal time, schedule post interactions to boost your reach. Respond to comments, answer questions, and start conversations.

Have you tried repurposing your content before? If not, give it a go — you’ll be amazed at how much engagement you can generate from just one podcast episode!

2. Tease upcoming episodes with stories and posts

Do you like spoilers? Most people don’t! But when it comes to promoting your podcast, a little teaser can go a long way. LinkedIn Stories and posts are perfect for building curiosity around your upcoming episodes.

How to create buzz

• Post sneak peeks: Share a short video clip or an audio snippet from the episode. Keep it intriguing — just enough to make people want more.

  • For example: “What’s the secret to scaling your business? Here’s a hint: it’s not just about the numbers. Listen to [Guest Name] share their insights in tomorrow’s episode!”

• Ask questions: Make your post interactive. If your podcast is about leadership, you could ask, “What’s the best piece of leadership advice you’ve ever received? Share in the comments and then tune into our episode on Thursday for more insights!”

• Show Behind-the-Scenes Content: People love a peek behind the curtain. Share a photo of your recording setup or a funny moment from the session.

3. Collaborate with guests and tag them in posts

Here’s a question for you: when you feature a guest on your podcast, do you tap into their network? If not, you’re missing out on a massive opportunity. Collaborating with guests doesn’t just make your podcast better — it also amplifies your reach on LinkedIn.

How to make the most of guest collaboration

1. Create a post about the episode: After the episode goes live, write a post highlighting your guest’s key insights.

   • Example: “Had an amazing conversation with [Guest Name] on the latest episode of my podcast! We talked about [Topic] and uncovered some truly eye-opening strategies. Check it out here: [Link].”

2. Tag your guest: When you tag your guest, your post shows up in their network’s feed. This is a great way to attract new listeners who trust and admire your guest.

3. Highlight their expertise: Share one or two standout moments from the episode. For instance:

   • “[Guest Name] shared an incredible story about overcoming challenges in their career. It’s a must-listen!”

4. Give them shareable content: Create quote graphics or video snippets that your guest can share on their own LinkedIn profile. This makes it easy for them to promote the episode without any extra work.

4. Join and engage with LinkedIn groups

Are you part of any LinkedIn Groups? If not, you’re missing out on a fantastic opportunity to promote your podcast. Groups are like mini-communities where professionals gather to discuss shared interests.

How to Promote Your Podcast in Groups

1. Find the right groups: Search for groups related to your podcast’s niche. For example, if your podcast is about digital marketing, join groups like “SEO Strategies for Beginners” or “Content Marketing Pros.”

2. Be helpful first: Before you start promoting your podcast, spend time engaging with the group. Like posts, answer questions, and share helpful tips.

3. Share relevant episodes: Once you’ve built some rapport, share an episode that directly relates to a group discussion. For example:

   • “Hi everyone! I noticed a lot of questions about [Topic]. I recently interviewed [Expert Name] on my podcast, where we covered this exact issue. Here’s the link: [Link].”

4. Respect group rules: Always follow the group’s guidelines. Overposting or being overly promotional can get you banned.

Have you joined any LinkedIn Groups yet? If not, start small — one or two groups can make a big difference.

5. Use LinkedIn ads to target your ideal audience

What if you could put your podcast in front of the perfect audience? That’s exactly what LinkedIn Ads can do. Whether you’re targeting marketers, engineers, or healthcare professionals, LinkedIn’s ad tools let you reach the right people.

Step-by-Step: How to use LinkedIn ads

1. Set up your campaign: In LinkedIn’s Campaign Manager, choose your objective — whether it’s driving traffic to your podcast or increasing engagement with your LinkedIn posts.

2. Define your audience: Use LinkedIn’s targeting features to focus on specific demographics, such as:

   • Job titles (e.g., "Marketing Manager")

   • Industries (e.g., "Technology")

   • Locations (e.g., "United States")

3. Create eye-catching ads:

   • For example: Share a short video clip from your podcast with a caption like, “Struggling with time management? Listen to this tip from [Guest Name] in our latest episode: [Link].”

4. Set a budget: You don’t need to spend a fortune. Start with a small budget ($50 or so) and scale up if the campaign performs well.

5. Track your results: Use LinkedIn Analytics to see how your ads are performing.

Wrapping Up: Which Strategy Will You Try First?

LinkedIn is more than just a professional networking site — it’s a hub for valuable conversations and connections. Whether you’re repurposing content, collaborating with guests, or running ads, each of these strategies can help you promote your podcast effectively.

Which one resonates most with you? Are you ready to take your podcast promotion to the next level? Let’s chat in the comments or send me a message — I’d love to hear your thoughts!