How StoriLabs reduced content creation time by 33% with ContentRadar

Dec 18, 2024
StoriLabs is dedicated to telling the stories of entrepreneurs and founders, primarily on LinkedIn, with an expanding presence on X (formerly Twitter). The mission is to transform founder narratives into impactful content that drives engagement and builds personal brands.
The Challenge: Simplifying workflows for scalability
As a content agency, StoriLabs handles the storytelling for multiple clients. Each onboarding process required significant effort—from transcribing founder interviews to brainstorming content pillars and crafting posts for LinkedIn and other platforms.
“With ContentRadar, we take a transcript, put it straight into the platform, and get multiple posts that can be repurposed not just for LinkedIn but also for multi-channel strategies like X. It’s been incredibly helpful,” shares Christo, Director of StoriLabs.
The solution: AI-powered content generation and repurposing
With ContentRadar, StoriLabs streamlined its content creation process. Christo highlights how the platform transformed their workflow:
“In the past, what we would have done is take the transcript, brainstorm around different content pillars, and post ideas. With ContentRadar, we can take that transcript, put it into the platform, and get multiple posts that can be repurposed for LinkedIn and X,” explains Christo.
Additionally, ContentRadar’s features allowed the team to focus on multi-channel strategies effortlessly, extending their client stories beyond LinkedIn.
The results: Saving time while boosting consistency
ContentRadar helped StoriLabs achieve:
33% reduction in content creation time: “The time that I would have allocated myself to content creation has definitely been cut down by a third,” says Christo.
Improved multi-channel efficiency: “It’s really good for LinkedIn and X, especially as an agency looking to go multi-channel,” he adds.
Consistent and impactful posting: By simplifying workflows, ContentRadar allowed the team to post more consistently, increasing visibility and engagement for their clients.
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