LinkedIn strategy for 2025: What to post for founders

LinkedIn Insights of 2024

2024 was a milestone year for LinkedIn. The platform didn’t just grow—it transformed how professionals and businesses engage with their audiences.

Here are some numbers that show LinkedIn’s incredible growth:

• LinkedIn reached a record 1 billion members globally, expanding its reach across industries and demographics.

• Posts with visual content (like carousels, videos, and infographics) saw 2x higher comment rate.

• LinkedIn pages that post weekly see 5.6x more follower growth.

LinkedIn’s algorithm continues to prioritize content that sparks meaningful conversations, making it a prime platform for founders looking to connect with their audience. But have you tapped into its full potential? If not, 2025 is the year to start.

How is LinkedIn growing?

LinkedIn has evolved far beyond its original purpose as a digital resume hub. It is now a robust platform for content marketing, thought leadership, and professional networking. Here’s how LinkedIn continues to grow:

• Creator-centric features: With programs like the Creator Accelerator, LinkedIn actively supports professionals building their brands through consistent and engaging content.

• Engagement on the rise: Engagement rates on LinkedIn have doubled compared to 2020, with users increasingly interacting with posts that share insights, stories, and advice.

• Broader audience base: LinkedIn’s demographic is diversifying, with more Gen Z users joining the platform. This shift opens new opportunities for connecting with younger, dynamic audiences.

For founders, LinkedIn offers unmatched opportunities to connect with customers, partners, and talent in an authentic and impactful way. So, how can you make LinkedIn work for you?

Why do founders need LinkedIn?

As a founder, you’re the face of your brand. LinkedIn is not just an extension of your personal network—it’s a powerful tool for storytelling and growth.

Here’s why every founder should embrace LinkedIn:

• Build credibility: Sharing your insights, milestones, and achievements establishes you as a thought leader in your industry.

• Attract top talent: People want to work for founders with vision. LinkedIn lets you showcase your company culture and inspire future hires.

• Expand your network: From investors to partners, LinkedIn makes it easy to connect with the right people to grow your business.

• Strengthen your brand: Your personal brand is deeply tied to your company’s success. A strong LinkedIn presence amplifies your startup’s reach and reputation.

What’s your biggest LinkedIn goal for 2025? Whether it’s building your network, increasing engagement, or driving leads, having a solid strategy is key.

Strategy for LinkedIn 2025

To make the most of LinkedIn in 2025, you’ll need a structured approach. Let’s break it down into actionable steps.

Consistency, Consistency, Consistency

Consistency is the foundation of LinkedIn success. Posting regularly—at least twice a week—keeps you visible to your audience and strengthens your presence on the platform.

Why does this matter? LinkedIn’s algorithm rewards consistency by increasing your content’s visibility, ensuring it reaches more people over time.

ContentRadar Tip: Use the scheduling feature to plan your posts ahead of time. This way, you stay consistent without needing to scramble for ideas every week.

Diversify Content Media

2025 is the year to embrace a variety of content formats. Here’s how you can make your LinkedIn posts more engaging:

• Carousels: Visual storytelling is a must. Use LinkedIn carousels to break down complex ideas or share step-by-step guides. With ContentRadar, you can create professional carousels in seconds—just input your text post, and the tool handles the rest!

• Personal Journey Posts: Share authentic stories about your entrepreneurial journey. What challenges have you faced? What lessons have you learned? These posts resonate deeply with your audience.

• Visual Content: Incorporate infographics and videos to simplify and amplify your message. Did you know posts with videos are 5x more likely to start a conversation?

The takeaway: Mixing content types keeps your audience engaged and encourages them to interact with your posts.

Types of LinkedIn Posts to Try Out

If you’re not sure what to post, here are tried-and-tested formats that perform well on LinkedIn:

1. Milestones and achievements: Celebrate your wins—whether it’s launching a new product, hitting a revenue milestone, or expanding your team. Milestone posts showcase growth and inspire your audience.

2. Listicles: Create engaging lists like “5 Lessons I Learned as a Founder” or “Top Tools Every Entrepreneur Should Use.” These are easy to read and share.

3. Lessons: Share actionable advice based on your experiences. For example, “How I Improved Productivity in My Team by 30%.”

4. Industry updates: Share your thoughts on the latest trends or innovations in your field. Adding your unique perspective positions you as a thought leader.

ContentRadar Tip: With the LinkedIn Post Writer, you can input a topic, and it will generate tailored posts in seconds. Say goodbye to writer’s block!

Conclusion

LinkedIn is your gateway to meaningful connections, greater visibility, and a stronger personal brand. For founders, it’s not just a social media platform—it’s a strategic tool for growth.

In 2025, focus on:

• Consistency: Post regularly to stay visible and relevant.

• Content diversity: Mix text, visuals, carousels, and personal stories for maximum impact.

• Engagement: Share posts that spark conversations and build authentic connections.

With tools like ContentRadar, building a strong LinkedIn presence becomes simpler and faster. Whether it’s creating carousels, generating post ideas, or scheduling content, everything you need is in one place.