Tokenize.it ranks top 3 in competitor analytics with ContentRadar

The challenge: Building consistency in content creation

As the Marketing Director at Tokenize.it, Pablo La Rosa faced a critical challenge: maintaining a consistent content strategy for LinkedIn and X (formerly Twitter).

When Pablo joined the company three months ago, Tokenize.it was only posting two to three times a month—far from the engagement needed to grow their audience. As part of a bootstrapped company, Pablo wore many hats, and building a social media presence was just one of the many responsibilities on his plate.

The solution: AI-powered content creation and repurposing

Tokenize.it turned to ContentRadar to tackle their content challenges with its AI-driven solution. The tool helped streamline their process:

• Automated content ideas: AI-generated suggestions eliminate time spent brainstorming posts while the built-in tools help refine and improve writing.

• Effortless repurposing: Blogs, videos and long-form content were easily turned into LinkedIn posts and cross-posted to X posts in minutes.

• Team collaboration: Slack alerts let the team know as soon as posts went live, making it easy for them to jump in with likes, shares, and comments right away.

“I am the director of marketing, but I'm also the social media manager. And that's where this tool really helps me because I wouldn't be able to accomplish all that while keeping up with all the other things I need to do if I didn't have ContentRadar to support me.” Pablo explains.

The results: Saving time, reducing costs, and ranking among competitors

In just three months, Tokenize.it made significant improvements to its content strategy and saw measurable results.:

• Time savings: Content creation across all platforms is now streamlined, freeing up time for strategic planning.

• Cost savings: Tokenize.it saved costs by eliminating the need to hire additional resources for social media management and content creation.

• Competitive rankings: LinkedIn Analytics revealed that Tokenize.it now consistently ranks in the top three among competitors for follower growth, engagement, and posting frequency.

“When we look at our competitors and compare in LinkedIn Analytics, we are either in the number two or number three slot for things like new follower growth, engagement, posting frequency. So we really moved quite up the list over the last three months. ” Pablo shares.

Why Tokenize.it loves ContentRadar

For Pablo, the real value lies beyond the tool’s features—it’s the partnership with the ContentRadar team:

“When we encounter bugs or have feedback, the developers are quick to respond and often implement solutions immediately. It feels like we’re growing together, which is a great experience.”

ContentRadar has made it simpler for Tokenize.it to scale their social media presence. By automating workflows and repurposing content, it’s helped them save time, cut costs, and achieve strong results among competitors.

Whether you’re a startup or an established brand, ContentRadar helps you build a consistent and effective content strategy with ease. 

Ready to see it in action? Schedule a demo today.