Slowly but steadily, LinkedIn has become a powerhouse for professional networking and content sharing. Among the various content formats available with video being the most popular one, carousel posts have gained significant traction. This form of multi-slide presentation allows creators to sum up their post and keep the readers engaged on the hook. With the rise of artificial intelligence, creating LinkedIn carousel posts has become more accessible and efficient than ever before.

The power of LinkedIn carousels

LinkedIn carousel posts have emerged as a powerful tool for boosting engagement on the platform. Your audience is more likely to engage with carousels that provide something valuable upfront.

Engagement statistics

Statistics show that carousel posts on LinkedIn achieve 1.6 times more engagement rate compared to non-carousel posts. The reach of educational or informational posts can be increased by adding carousels on top of plain text.

Carousels outperform other post types

Though videos may seem like your go-to for driving engagement as it adds a human touch, they demand a lot of attention that viewers are not always willing to give, especially on social media. Moreover, they require more time to make it and hence are not scalable. Carousels excel at breaking long posts into digestible segments. 

The perfect combination of visuals with concise text performs the best. Slides that break down complex ideas into easily digestible visuals and bullet points tend to capture attention and increase engagement. 

Integrating AI in LinkedIn carousel creation

AI-Powered Content Generation

Choosing the right AI tool can be a game changer in your LinkedIn content creation game. With the help of AI, you can consistently produce engaging content without having to use multiple other designing tools to create carousels. Tools like ContentRadar help you create carousels in a single click by picking up the appropriate text and headers. This does not only streamline the content creation process but also ensures that your carousels are visually appealing and informative. By leveraging AI, you can maintain a steady flow of high-quality content that keeps your audience engaged and coming back for more.

Automating the creation process

To optimize content creation, it is important to plan ahead. AI tools offer the ability to schedule LinkedIn carousels with the right aspect ratio, freeing up time and resources to focus on other aspects of your strategy building. Automation allows you to maintain a consistent posting schedule, which is crucial for building and retaining your audience. Additionally, by automating the creation process, you can ensure that your content is always timely and relevant, aligning with current trends and audience interests. This strategic approach not only enhances efficiency but also maximizes the impact of your content.

Personalization is key

Incorporating personal touches always enhances the human element of your carousels, increasing your credibility in personal branding. Personalization can be as simple as adding your own commentary, sharing personal anecdotes, or including your own images and graphics. This not only makes your content more relatable but also helps to build a stronger connection with your audience. By showing your personality and unique perspective, you can differentiate yourself from others and establish a more authentic and trustworthy brand presence on LinkedIn.

Best practices maximizing carousel impact on LinkedIn

Optimizing post captions

Hook your audience from the first slide of your LinkedIn carousel to get users to swipe through the rest of the slides (remember, every “next” click is engagement). It should be concise yet engaging to pique curiosity. Ideally, use numbers or facts to grab attention. A strong opening slide sets the tone for the rest of the carousel and encourages users to continue engaging with your content. Additionally, make sure each subsequent slide builds on the previous one, creating a cohesive and compelling narrative that keeps your audience interested until the very end.

Include a clear call-to-action (CTA) 

Never forget to include a CTA on the final slide, guiding your readers to a possible next step, be it commenting, sharing, or dropping a DM. A well-crafted CTA can significantly increase engagement and drive desired actions from your audience. Be clear and specific about what you want your audience to do next. Whether it's visiting your website, signing up for a newsletter, or simply leaving a comment, a strong CTA can help convert passive viewers into active participants. Remember, the goal is to create a seamless journey for your audience that leads them from one action to the next.

Analyzing Performance Metrics

To identify the best performing topic clusters, monitor metrics such as reach, engagement rate, and CTR. Experiment with different headlines, captions, and CTAs to identify the best practices for you. Analyzing performance metrics allows you to understand what resonates with your audience and what doesn't. Use this data to refine your content strategy and make informed decisions about future posts. By continuously testing and optimizing your content, you can improve your overall performance and achieve better results over time. Remember, the key to success is not just creating great content, but also understanding how to measure and improve its impact.

How to use ContentRadar to create LinkedIn carousels with AI

You can create a LinkedIn carousel with just a click on our LinkedIn carousel generator. Here is a detailed process on how to make most of the tool when it comes to LinkedIn carousel generation -

Step 1: Head over to the chat section of our platform. Here, you can input a prompt on the topic you want to write your LinkedIn post about. Be as specific as possible to get the best results. For example, if you want to create a post about "The Benefits of Remote Work," type that into the chat. Our AI will generate a well-structured and engaging post for you.

Step 2: Once the AI has generated the text, simply copy it. Navigate to our LinkedIn post generator tool and paste the text into the designated area. This tool is designed to format your content perfectly for LinkedIn carousels, ensuring that each slide is impactful and visually appealing.

Step 3: After pasting your text, click on the "Create Carousel" button. You will be given the option to "Generate with AI." Select this option to let our AI work its magic. The AI will break down your text into multiple slides, each highlighting a key point or piece of information. This ensures that your audience can easily digest the content.

Step 4: In just a few moments, your LinkedIn carousel will be ready! You can now edit the color, font, and text to match your brand's style. Our tool also allows you to add an author profile to the carousel, giving it a personal touch. 

Step 5: Once you’re satisfied with your carousel, it’s time to schedule and publish it. Our tool offers a scheduling feature that allows you to set the date and time for your post to go live. This ensures that your content reaches your audience at the optimal time for engagement. Simply select your preferred schedule, and you’re all set!

Conclusion

LinkedIn carousels created with AI, are changing the way professionals engage with their audience. Trying interactive posts have a significant impact on user engagement, with a combination of visual appeal and informative content. By leveraging AI tools to create, design, and optimize carousels, creators can streamline their content creation process and consistently produce compelling posts that resonate with their audience.

As AI continues to grow, staying informed about the latest developments and best practices will help you stay at the forefront of your LinkedIn content game in the AI era. So, let’s use AI to work smarter, not harder. After all, the time you save can be spent focusing on the important things that AI can't do!