How to repost on LinkedIn: Tips for growing your professional network

Trisha Sinha

Trisha Sinha

Trisha Sinha

Oct 11, 2024

Want to be more active on LinkedIn but don’t want to post from scratch? Here’s a solution that will not only help you engage more but also build valuable connections in your network. Reposting content is a great way to share insights without the pressure of creating something new every time. Let’s dive into how you can repost effectively on LinkedIn!

What is reposting on LinkedIn?

Reposting on LinkedIn means sharing someone else’s content on your profile or company page. This could include articles, updates, images, or videos. When you repost, you not only spread useful information but also engage with trends and conversations in your industry. 

Ever come across a post that you thought, “Wow, this needs to be shared!”? That’s the beauty of reposting!

Why should you repost?

Let’s talk about the benefits of reposting. Here are a few compelling reasons:

  1. Enhanced visibility: Sharing posts can make you stand out in your connections' feeds.

  2. Engagement opportunities: Reposting can spark conversations and lead to new connections.

  3. Thought leadership: By sharing relevant content, you position yourself as a knowledgeable figure in your field.

  4. Support Your Network: Amplifying your colleagues’ or industry leaders’ posts builds goodwill and strengthens relationships.

Imagine sharing a great article from a colleague—who knows what kind of conversations that might start?

How to repost on LinkedIn: A simple step-by-step guide

Reposting from Your Feed

Let’s break down how to repost from your LinkedIn feed. It’s super simple!

  1. Find the Post: Scroll through your feed to locate the post you want to share.

  2. Click on ‘Repost’: You’ll see a 'Repost' button below the post. Go ahead and click it!

Just Repost

If you choose to simply repost without adding any commentary:

  • Pros: Quick and easy; you don’t have to add anything extra.

  • Cons: It might not engage your audience as much since there’s no personal touch.

Share with Your Thoughts

If you decide to add your thoughts along with the repost:

  1. Add a Comment: A pop-up will appear where you can share your thoughts.

  2. Choose Your Audience: Decide who can see your repost—connections only, public, etc.

  3. Post It: Hit ‘Post’ and voilà, you’ve shared that valuable content!

  • Pros: Adds context and shows your perspective, which can foster deeper engagement.

  • Cons: Takes a little more time and thought.

How to repost on LinkedIn mobile

On the go? No problem! Here’s how to repost on LinkedIn using the mobile app:

  1. Open the App: Launch the LinkedIn app on your device.

  2. Find the Post: Scroll through your feed to find what you want to share.

  3. Tap ‘Share’: Hit the ‘Share’ icon beneath the post.

  4. Add a Comment: Write a brief note or insight to go along with it.

  5. Select Your Audience: Decide who will see your repost.

  6. Post: Tap ‘Post’ to share!

How to repost on LinkedIn as a company

If you’re managing a company page, reposting is similar but tailored to your brand:

  1. Find the Content: Locate the post you want to share.

  2. Click ‘Repost’: Just like before, click the 'Repost' button.

  3. Click on your  profile and choose the company account

  1. Add Context: Write a brief message about why you’re sharing the post.

  2. Select Audience: Choose the audience settings that fit your goals.

  3. Publish: Click ‘Post’ to share!

Guide to automate reposting with ContentRadar

Using tools like ContentRadar can make your life a lot easier when reposting. Here’s how:

  1. Draft LinkedIn post: Create content for LinkedIn from scratch or make use of content repurposing to generate LinkedIn posts from any pre-existing content

  1. Click on post action: To repost your LinkedIn post from other accounts, first click on the "Post actions" button then, select the "Add repost" option.

  1. Select the account you want to repost from. Write a comment if you wish to create a new post to directly click on “Create” to repost it.

Automating reposting helps you reach a wider audience without being limited by manual posting schedules or time zones.

The dos and don'ts of reposting on LinkedIn

Dos

  • Add value: Always provide your thoughts that enriches the original post.

  • Credit the author: Tag the original poster to give them recognition.

  • Engage with comments: Respond to any discussions sparked by your repost.

  • Post regularly: Stay active in your network by reposting regularly.

  • Tailor your message: Adjust your commentary based on your audience for better engagement.

Don'ts

  • Avoid overposting: Sharing too many posts in a short time can overwhelm your audience.

  • Don’t misrepresent: Ensure that what you share aligns with your personal or company brand.

  • Avoid irrelevant content: Stick to topics that resonate with your audience and industry.

  • Avoid negative content: Refrain from sharing posts that could be seen as controversial or negative.

Conclusion

Reposting on LinkedIn is a fantastic way to engage with your network, share valuable insights, and boost your professional presence. By understanding how to repost effectively—whether from personal accounts or company pages—you can make the most of this powerful platform.

So, what are you waiting for? Start experimenting with your reposts and see how they can enhance your professional journey. And remember to keep an eye on what resonates with your audience!

Happy reposting :)