What is a good number of impressions on LinkedIn?

If you are looking to grow your personal or business branding on LinkedIn, then it is important to look into your post impressions. A LinkedIn impression is a measure of how many times other people on LinkedIn have seen your post. Impressions are helpful to read into because they can show how many people see your posts on LinkedIn, in relation to how many people actually interact with your posts.

What amount of LinkedIn impressions is considered good?

Depending on your profile size and network’s engagement rate, a good number of impressions on LinkedIn could vary from 1,000 impressions to more than 10,000. If you're consistently hitting above 5-10% engagement relative to impressions, you're doing great! But what should this look like in relation to your profile type and size?

If your focus is on personal branding:

• 1,000–5,000 impressions are solid for an average user with a few hundred to a few thousand connections.

• 5,000–10,000 impressions implies your post has a strong reach, and that your following is highly engaged with your content.

• 10,000+ impressions could mean that your post has become viral, which can be caused by initial high engagement, or you may have a large following.

If your focus is on your business:

• 100–1,000 impressions is the average for small to mid-sized company pages.

• 1,000–10,000 impressions implies your post has a strong reach, which is likely from your employees engaging with the content.

• 10,000+ impressions is an excellent performance. You can achieve this due to paid promotions or highly engaging content.

What affects LinkedIn impressions, and how can I increase them?

LinkedIn impressions are affected by a number of factors, but the key ones are:

1. Engagement

   LinkedIn prioritizes content that gets early and/or consistent engagement.

Your Content Type can have something to do with this: Text-based posts (especially storytelling and insights) tend to perform well, but so do images, carousels, and videos. The more interesting your content, the more engagement from your followers, which increases your impressions overall.

2. Posting time and frequency

   Posting when your audience is most active increases visibility. Read this article for more advice on when to post and how often.

   
   

3. Network and Connections

   If your audience is active and engaged, your posts will be seen more. By expanding your network with relevant connections, you can increase your post's potential reach.

5 Actions that could negatively affect your impression game:

• External Links: LinkedIn deprioritizes posts with external links because it takes users off the platform. Add external links in the comments section instead. 

• Post Timing: LinkedIn promotes posts that get engagement within the first hours of the post. Don’t post when your followers are not active on the platform. Your content may get buried under other people’s.

• Hashtags: Too many hashtags in a post may make it look like a spam post, with the only intent being impressions. You want your business to have high impressions, yes, but a community where your followers are engaged is weak. Stick to 3-4 hashtags per post.

• Ignoring Engagement: If your post is receiving comments and reposts, and you don’t acknowledge those who are giving you that form of engagement, then LinkedIn’s algorithm will not promote your post.

• Writing Long, Unorganized Posts: If your post is a giant block of text, people will scroll past it. Write concisely, use breaks in your text to make your post easily readable.

If you have trouble avoiding these actions, using an AI-tool such as ContentRadar can help address these mistakes. ContentRadar can schedule post your LinkedIn posts, so you can always post when your followers are most active, even if you are not available to post on the platform. It can also provide real-time feedback on your post structure, helping you break up long text blocks for maximum readability. ContentRadar’s hashtag recommendations ensure you’re using the right number of relevant tags too. 

Plus, it helps you track engagement metrics, so you know which types of content resonate best with your audience. By leveraging ContentRadar’s tools, you can create high-quality, well-optimized posts that maximize impact through increasing impressions, engagement, and meaningful interactions on LinkedIn.